How to Ask for Referrals
Referrals are the lifeblood of long-term business growth and success, but some people find it hard to ask for them. Here are some tips to make it easier.
- Ask for referrals from clients who know your value and are pleased with your products and services. While referrals from long-term clients who have a solid history with you have more credibility than those from more recent clients, don’t overlook anyone who has done business with you and is happy with the result.
- Face-to-face is best, but if this isn’t possible, I recommend a phone call over an e-mail. E-mail is a cold communication, and a request made by e-mail is more likely to be ignored.
- Keep your request brief. Thank the customer for their business and ask if they would be willing to give your name/card to others who might be interested. Say something like, “I want to thank you for your business and am pleased that you are happy with [fill in]. I’d appreciate it if you would refer me to others who might need [fill in].” Give them some business cards to pass along.
Asking for referrals is a numbers game. The more you ask, the more you will get. Make sure you ask new clients who referred them to you and personally call that person to thank them.
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