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August 14, 2016

Seven Tips to Serve Millennial Customers

Serving Generation Y or Millennial (b. 1980-2000) customers is a challenge for many businesses today, especially those in more traditional industries. It’s important to understand this generation’s expectations and preferences for customer service.generation-y

Millennials use technology for just about everything and rely on social media more than any other generation. Their need for social interaction requires businesses to have a robust, Internet presence.

  1. Build loyalty to your business and brand by blogging regularly and providing valuable information that Millennials can use and will share with others.
  2. Be active on Facebook, Twitter, Pinterest, and other social media sites and grow your followers by engaging them in conversations.
  3. Communicate in sound bites and short, punchy, memorable sentences.
  4. Keep things lively, fast, and fun.
  5. Monitor sites like Yelp where customers give feedback about service, promptly respond to negative comments, and send a quick thank you for positive ones.
  6. Provide opportunities for Millennials to interact with you and each other through virtual events.
  7. Ask for their input and collaborate with them to develop new products and services.

Knowing what Millennials want and delivering it can help you meet their needs and develop successful, profitable business relationships with them.

Need help serving multi-generation customers? Ask me about my newest training program, Creating a Positive Customer Service Experience.

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