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October 16, 2016

Five Tips To Be More Persuasive

The ability to persuade others to agree with your point of view is a key skill every professional needs to develop. Here are five tips to help you be more persuasive.


  1. Be trustworthy. Trust is built on congruence and credibility and is the foundation for persuasion. Congruence means that what you say and what you do are consistent; you walk your talk. Credibility means that you are ethical and believable. When you demonstrate both, people trust you, and when they trust you, you can begin to persuade them.
  2. Understand and respect their point of view. Persuasion is impossible to achieve if you believe and act as if the other person is wrong. Instead, talk to them, discover where they are coming from, and show genuine interest. When you respectfully listen to them first, they are more likely to listen to you in return. Then you can be persuasive.
  3. Explain how they can get what they want by agreeing with you. Focus on what they gain and what they avoid by describing how you can satisfy their needs. All persuasion relies on giving them the benefits they desire.
  4. Anticipate their objections and be ready to answer them. The need to persuade someone presupposes that they have objections to doing what you ask of them. You must discover their objections and refute them with the benefits they get by seeing things your way. Benefits must outweigh objections for persuasion to succeed!
  5. Be willing to compromise. Sometimes persuasion is easier when you show a willingness to give a little about what you are asking for.

Persuasion is a skill that can be learned and can serve you in negotiations, sales, customer service, and employee management.

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