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February 3, 2017

How to Ask for Referrals

Referrals are the lifeblood of long-term business growth and success, but some people find it hard to ask for them. Here are some tips to make it easier.Ladder of Success

  • Ask for referrals from clients who know your value and are pleased with your products and services. While referrals from long-term clients who have a solid history with you have more credibility than those from more recent clients, don’t overlook anyone who has done business with you and is happy with the result.
  • Face-to-face is best, but if this isn’t possible, I recommend a phone call over an e-mail. E-mail is a cold communication, and a request made by e-mail is more likely to be ignored.
  • Keep your request brief. Thank the customer for their business and ask if they would be willing to give your name/card to others who might be interested. Say something like, “I want to thank you for your business and am pleased that you are happy with [fill in]. I’d appreciate it if you would refer me to others who might need [fill in].” Give them some business cards to pass along.

Asking for referrals is a numbers game. The more you ask, the more you will get. Make sure you ask new clients who referred them to you and personally call that person to thank them.

Need help with customer service? Check out my new program Creating a Positive Customer Service Experience.

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